SEO command post

SEO Command Post — Liberty Express

How to use this post: tick items off as you fix them — your progress saves automatically in this browser. The lamp on each folder goes green once every item inside is checked. The Page Roster at the bottom is for logging title/description work across your individual pages, since the site currently has 200+ live URLs to work through.

Technical Foundation

0/6

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XML sitemap submitted to Google Search ConsoleWeebly auto-generates one at /sitemap.xml — confirm it's submitted and re-fetched after big page additions.

robots.txt reviewedCheck it isn't blocking folders you want indexed; Weebly's default is usually fine but worth a manual look.

Canonical URLs set (no www / non-www duplicate)Pick www.liberty-express.org or the bare domain as canonical and 301 the other.

Homepage load speed checked (PageSpeed Insights / GTmetrix)The homepage nav alone lists 200+ links plus embeds — heavy DOM weight is likely hurting Core Web Vitals.

Mobile usability test run in Search ConsoleLong nested dropdown menus are a common mobile-tap-target failure point.

404 / broken link sweepSeveral nav items point to blank iframe embeds or malformed URLs (e.g. the "Battle For Disclosure" menu entry) — these read as broken links to crawlers.

Homepage & Template On-Page

0/5

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Homepage title tag is unique & descriptiveCurrent: "LIBERTY EXPRESS PATRIOT HANGOUT - Liberty Express Patriot Hangout" — repeats itself; tighten to one clear phrase under 60 characters.

Meta description is present and under ~160 charactersAlready set site-wide, good baseline — just verify it isn't reused verbatim on inner pages (see Page Roster below).

meta-keywords tag removed or ignoredGoogle hasn't used this tag since 2009; no harm leaving it, but don't spend time maintaining it.

One clear H1 per pageConfirm each page template renders a single H1, not the nav menu or a logo image acting as the heading.

Open Graph image is current & correct size (1200×630)og:image is set — just confirm it still reflects current branding.

Navigation & Content Quality

0/5

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Duplicate/near-duplicate pages merged or de-indexedSpotted in the current nav: two "Crime Zone 3" entries, two "Robinson Crusoe Of Clipper Island" pages, two "Classic Rewinds," two "ALEX JONES EVERTYTHING," two "Liberty Free Channel 1" — duplicate thin pages split ranking signal.

Placeholder/test pages removed from nav"New Page," "test 2," "New Ppage for" are still live in the main menu — either finish or unpublish these.

Nav depth reduced where possibleSome menu chains run 4-5 levels deep; crawlers and users both lose pages buried that far down — consider a flatter "All Shows" index page instead.

Internal links use descriptive anchor textMany nav links read as "Picture" (image-only links with no alt/anchor text) — add descriptive text or alt attributes.

Each embedded player/channel page has surrounding text contentPages that are just an iframe embed with no text give crawlers nothing to index — add a short description above each embed.

Authority & Tracking

0/4

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Google Search Console verified for the domain

Google Analytics / GA4 tracking installed and firing

Social profile links (Rumble, Brighteon, X) point back consistently to liberty-express.org

Top 10 highest-traffic pages identified and prioritized for the roster belowFix the pages people actually land on first, rather than working alphabetically through 200+ pages.

Page Roster Tracker

0 logged

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Page	Target keyword	Title tag	Meta description	Status

No pages logged yet — start with your highest-traffic ones.